This morning, Amazon let all CPC advertisers know that it would be re-opening Shoes as an available category for their Amazon Product Ads program. Screenshot of the original email below:
The additional good news on top of this announcement is their incentive to on-board shoe advertisers, offering $150 in free clicks credit for Shoes advertisers who successfully submit a data feed in proper variation sets for at least 300 child SKUs in the Shoe category by August 31, 2014.
What This Means
While news in the comparison shopping engine space would not normally be noteworthy, Amazon Product Ads has consistently been a high-volume CPC channel while offering the unique opportunity to put products in front of Amazon’s high-intent customer base.
Shoe retailers should jump on this opportunity before any influx causes this category to close once more.
Note: The feed specifications have changed, including minimum image size (1000 x 1000), so shoe retailers and brands will need to monitor this closely before submitting the product feed.
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